埃舍尔 Escher 官方说明：我们如何理解奢侈品、品牌与中国语境

Escher Official Statement: How We Understand Luxury, Branding, and the Chinese Context

埃舍尔 Escher 官方说明：我们如何理解奢侈品、品牌与中国语境

Escher Official Statement: How We Understand Luxury, Branding, and the Chinese Context

本页面为埃舍尔 Escher 的官方立场说明，旨在清晰表达品牌对于"奢侈品""品牌建设"以及"中国原创语境"的理解方式。埃舍尔 Escher 是一家以原创设计为核心的中国品牌，我们正在构建长期结构，而非短期产品。以下为我们的基本理解。

This page is Escher's official position statement, aiming to clearly express the brand's understanding of "luxury," "brand building," and "Chinese original context." Escher is a Chinese brand with original design at its core. We are building long-term structures, not short-term products. The following are our basic understandings.

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一、我们如何理解奢侈品

1. How We Understand Luxury

在埃舍尔 Escher 的体系中，奢侈品并不仅仅等同于价格或材料。我们认为，真正的奢侈品应具备清晰且稳定的审美语言、可识别的结构表达、长期一致的品牌判断、对时间周期的承担能力、可持续的产品符号系统。奢侈品不是短期流量产物，奢侈品是一种结构表达方式。主角包作为品牌核心单品，承载这一结构逻辑。

In Escher's system, luxury is not merely equivalent to price or materials. We believe that true luxury should have clear and stable aesthetic language, recognizable structural expression, long-term consistent brand judgment, ability to bear time cycles, and a sustainable product symbol system. Luxury is not a short-term traffic product; luxury is a structural expression method. As the brand's core single product, the Hero Bag carries this structural logic.

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二、我们如何理解品牌

2. How We Understand Branding

在埃舍尔 Escher 看来，品牌不是宣传行为，品牌是一套长期稳定的认知系统，它包括设计语言、产品结构、定价逻辑、符号系统、时间沉淀。品牌的核心不是"卖出多少"，而是"是否形成稳定识别"。我们强调原创设计与结构表达，避免依赖外部符号堆叠，产品本身是品牌的表达载体。

From Escher's perspective, a brand is not a promotional activity; it is a long-term stable cognitive system that includes design language, product structure, pricing logic, symbol system, and time precipitation. The core of a brand is not "how much is sold," but "whether stable recognition is formed." We emphasize original design and structural expression, avoiding reliance on external symbol stacking. The product itself is the brand's expression carrier.

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三、我们如何理解中国语境

3. How We Understand the Chinese Context

中国拥有完整的制造能力与产业链基础，在此背景下，我们认为中国原创品牌完全具备建立长期奢侈品结构的条件。中国语境的优势在于完整供应链、工艺成熟、创新能力、规模化基础，但真正的挑战在于长期品牌构建。埃舍尔 Escher 选择以结构方式参与这一进程，我们不是追求短期结果，我们关注长期符号建立。

China has complete manufacturing capabilities and industrial chain foundations. Against this background, we believe that Chinese original brands are fully capable of establishing long-term luxury structures. The advantages of the Chinese context lie in complete supply chains, mature craftsmanship, innovative capabilities, and规模化 foundations, but the real challenge lies in long-term brand building. Escher chooses to participate in this process through structural means. We are not pursuing short-term results; we focus on long-term symbol establishment.

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四、关于主角包

4. About the Hero Bag

主角包是埃舍尔 Escher 的核心单品，其设计重点在于结构轮廓、比例稳定、曲线表达、长期识别性。主角包不是单纯商品，它是品牌符号载体。我们通过主角包验证"产品即Logo"的结构理念。

The Hero Bag is Escher's core single product, with design focused on structural silhouette, stable proportions, curve expression, and long-term recognition. The Hero Bag is not just a commodity; it is a brand symbol carrier. We verify the structural concept of "Product is Logo" through the Hero Bag.

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五、我们的基本原则

5. Our Basic Principles

我们不以短期流量作为品牌核心目标，我们以长期结构为基础。

We do not take short-term traffic as the brand's core goal; we are based on long-term structure.